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Jack in the Box stops targeting kids

Jack in the Box has decided to stop offering toys in kids meals most likely in an effort to deflect criticism from nutrition experts. The fast food giant has also decided to offer healthier food options for children.

“Jack in the Box offers a lot of variety with our Kid’s Combos, from grilled or crispy chicken strips, a grilled cheese sandwich and hamburger to low-fat milk, juice and fountain beverages,” said Tracy Dunn, director of marketing and promotions for the chain, in an L. A. Times article.

The announcement is a success for nutrition advocates and hopefully Jack in the Box’s competitors, McDonald’s and Burger King, will follow suit.

“It’s terrific that Jack in the Box has taken this step. It’s really a monumental step that I hope their competitors will emulate,” said Margo Wootan, nutrition policy director at the Center for Science in the Public Interest, in a Reuters article.

The Center for Science in the Public Interest has tried to stop McDonald’s from putting toys in kids meals by suing them, but with little success.

 

  • laurenbiondi

    commendable effort

  • Holly C

    that’s admirable, but definitely risky–they could lose a lot of money/business!

  • http://TheCelebrityCafe.com LPie2623

    Yeah I’m not sure if this is such a smart business move. But good for them!